Ströer Acquires optimise-it GmbH

Optimise-it is the provider of the Realperson® chat and messaging platform, one of the most flexible SaaS applications in the European market for real-time communication. The acquisition adds an extremely dynamic technology to Ströer’s dialog media segment, which allows consumers to communicate through a number of different channels, including websites, apps, WhatsApp, and Facebook Messenger. Realperson® is already deeply embedded within industrial giants like Eurowings, s’oliver, Verivox, 1&1 and ERGO Direkt.

Consus Partner advised the shareholders of optimise-it GmbH in the process of identifying a purchaser and throughout the entire transaction. It was critical to find the right buyer who could help the company exploit its strategic growth potential.